3 Big Island Social Media Secrets

Big Island Social Media Secrets

You may think Big Island social media marketing is the same as marketing a business in any other location. But I’ve learned a few tricks over the years when it comes to Big Island marketing that will drastically improve visibility, reach, and ultimately, sales. Geotagging In a place that is so highly fueled by tourism — geotags are absolutely the most underutilized …

Marketing Strategy Sessions for Big Island Businesses

Marketing Strategy Sessions for Big Island Businesses

Over the years, I’ve seen an increasing number of requests from small business owners asking for ways to work with a professional, without completely handing over the reins. Many times, small business owners are entirely capable of handling their Big Island marketing efforts, but just need a little guidance. So, I am thrilled to announce that Map Media is now offering Marketing Strategy Sessions …

Small Business Marketing Project: Last Look Editorial

Recently, I worked on a new website for Wendy Bower Catalano, owner of Last Look Editorial Services. Wendy helps passionate professionals clarify their written messages with editing and proofreading, web copy, and indexing services. Authors, students, publishers, web designers, business owners, and book packagers from all over the United States and internationally have been coming to Wendy for her editorial expertise for …

The One Thing Social Media Marketers Hear Every Summer

It happens every year. During the summer when I’m pitching out to potential clients or working with current ones, there is one dreaded phrase that I almost always get from someone. It’s a phrase that can single handedly wipe out an entire social media campaign and the self-confidence of a small business marketer in seconds: social media summer project. Or… …

Marketing Tip: Stop Spamming

Marketing Tip: Stop Spamming

Let’s cut right to the chase: when it comes to marketing your business on social media, don’t post updates and images one after the other. This is the easiest way to be unliked or unfollowed! Personally, if I see 3 posts in a row by the same account, I immediately unfollow. Even two posts in a row, I’m irritated. Doesn’t …

Instagram Insights

Earlier this week I attended the Social Media Club Hawaii InstaMeet at Daylight Mind right in Kona. If you’ve ever attended or heard of an InstaMeet, you’ll know it’s an event where people in the same area get together to “connect, explore, and celebrate their creativity” with Instagram. We did just that, but slightly different from formal InstaMeets. We had drinks …

Social Media Milestone: Verified Pages

Social Media Milestone: Verified Pages

Last month was a very exciting time for Locali Creative. One of our clients, The Opposite of Loneliness, had their Facebook page organically verified by Facebook! After mentioning this to a few people (with much excitement), we were greeted with a few blank stares and people wondering, “What does that mean?” Sigh . When you work in social media, you …

The 80:20 Rule of Social Media

80:20 Rule of Social Media

Let’s start this out with an analogy. Unfortunately, there is always that person at the bar or a dinner party that is constantly talking about him or herself the whole time. They never reciprocate with questions to learn about you or even try to keep the conversation going. Overall, they are just a drag to talk to. Everyone’s dealt with …

So, What Happens When You Ignore Social Media?

What Happens when you ignore social media

This “fad” that you thought would be over in a year or so has proven itself to be one of the most effective and easily accessible ways for brands to reach their target audience. If you think that waiting for this social media storm to be over is the best thing for your business, think again. By ignoring the use …

2nd Annual Waimea Business Expo

On Friday, July 18th, 2014, Big Island Marketing Consultant, Ali Catalano, attended the Waimea Small Business Expo in support of Social Media Club Hawaii. This year was the second annual business expo held at the Kanu o ka ʻĀina Charter School from 10am to 3pm. The event was a great way for small businesses to showcase their services and products, while …